Monday, July 13, 2020
How Shareable Content is Going to Revolutionize Your Business In 1996, Microsoft founder Bill Gates wrote an essay entitled Content is King. In it, he posits that Content is where I expect much of the real money will be made on the Internet, just as it was in broadcasting.And Gates wasnt wrong. According to some of the most recent statistics available in the field of content marketing and creation:90% of all organizations use content in their marketing efforts82% of consumers feel more positive about a company after reading custom content70% of consumers feel closer to a company as a result of content marketing60% of consumers enjoy reading relevant content from brandsOnline marketing, including social media marketing, can revolutionize the way you spread the word about your business. Photo by Austin Distel on Unsplash.However, there is more to creating great content than simply putting words on a page and publishing them online. In his exploration of the future of online content, Gates noted that, If people are to be expected to put up with tu rning on a computer to read a screen, they must be rewarded with deep and extremely up-to-date information that they can explore at will. They need to have audio, and possibly video. They need an opportunity for personal involvement that goes far beyond that offered through the letters-to-the-editor pages of print magazines.In his essay, Gates foretold the struggle of the print industry in that consumers have gravitated toward online consumption of news, books, and magazines. Beyond the added benefit of video and audio, online content is readily available wherever and whenever a consumer has the time and desire to access it. There is a reward for accessing content online and for the most part, its instant gratification.However, its this concept that is the secret to creating shareable content that will revolutionize your business. Your content needs to be rewarding for your audience to read, and it has to offer something they cant get from print advertising alone. It needs to encour age active involvement and engagement with a companys core philosophy and business goals and it needs to offer the reader something in exchangeâ"important information to ease the stress of their daily lives, insider tips and how-to advice, or a story/idea that encourages or inspires them. They will, in turn, want to share this contentâ"hoping it will help someone else as much as it has helped themâ"and thats how a businesss reputation grows. This inspiring, educational, rewarding content is the kind of content that will prove to be king in your marketing efforts.The cost of content marketingIf your marketing budget is already stretched thin, it might be difficult to imagine the additional cost of paying content creators to help build your online audience. However, your marketing strategy could, in fact, need a complete overhaul because focusing more on shareable online content is going to help you in two ways. First, it will help you save money, since the latest statistics show t hat content marketing costs an average of 62% less than traditional marketing. In fact, per dollar spent, content marketing generates approximately 3 times as many leads as traditional marketing. Second, its going to increase your leads, since statistics show that, on average, companies with blogs produce a 67% increase in leads per month.Buyer personaIf youre convinced its time to revolutionize the way you market your business, the first step you need to take to make the most out of content marketing is to create a buyer persona. A buyer persona is a fictional representation of your average customer, including demographics, education level, demands and purchasing habits. It provides an overview of the type of customer your content should engage and will help your content writers understand the audience they should be reaching, along with what appeals to that audience.Magazines and other publications do this same type of study to determine who their audience is, their media consumpt ion habits, and the type of stories that would be most appealing to their readership. Successful publications have fine-tuned exactly who reads their content and previously published content that has received the most positive response.In many cases, businesses will have several buyer personas to consider, meaning that there are multiple customer or client types to focus on for content marketing strategy. There might also be an negative persona, meaning a customer type you dont want to attract.Creating buyer personas can strengthen your online marketing strategy and help you pinpoint your audience. Photo by Campaign Creators on Unsplash.While they might sound complicated, buyer personas are easy to create, although it can be time-consuming to go through the process. In most cases, interviews are required (with former and current customers) and youll need to spend some time organizing and extrapolating the data from interviews when they have been completed. If you are feeling overwhe lmed with the idea, this article offers a detailed explanation of what a buyer persona is, how to create one, and a free template you can download and use in the process of doing so.Blogging for businessSo, now that weve established the power of content marketing and how to narrow it to the right audience, lets look at what goes into creating content that is shareable. As a general rule, you want to make sure the content your business publishes meets the following criteria:It should be high-quality, relevant and interestingIt should hold your readers attentionIt should improve customer loyalty to your business or brandThe good news is: If you can manage to meet the first two criteria, the last one will be a given. High-quality content that is interesting is the type of content your audience will want to share, whether through email or on social media. By doing so, your business name is connected to a positive message that makes someones day better, whether through helpful tips or re minders to slow down and enjoy the present moment. This kind of messaging strategy will automatically make your audience feel more personally connected to your business or brand.Some engaging content ideas include an article that:Spotlights an employee and his/her hobbiesTells the story of your companyOffers advice related to your companys product or service (for example, if you run a home-cleaning business, you might provide content on tips for keeping your home tidy during hectic times or best cleaning products on the market.)Breaks down complicated information or data from studies conducted that are related to your business or serviceDetails your companys involvement with a local charity or nonprofitOffers a fun contest, such as customer-submitted photos, essays, recipes, etc.Social mediaWhen it comes to increasing brand awareness and attracting more customers, you really cant beat the popularity and cost-effectiveness of social media marketing. The Pew Research Center found that nearly seven-in-ten Americans now use social media. Although social media is especially popular among younger adults (86% of 18- to 29-year-olds are social media users), adults ages 30-49 (80%) and 50-64 (64%) use social media, as well.Your content strategy on social media should be to share the many facets of your business with your potential, present, and future clients. It should present a well-rounded glimpse of what your business offers and the overall philosophy or worldview you embrace in your company culture. You can do this through a variety of different posts, including:Links to your recently (or previously) published blog articlesAnnouncements of special events or open houses for your businessSales, doorbusters, special offers or coupons your business is offeringContests with prizes (this is a great way to encourage your followers to share your post, especially if you make it a requirement for contest entry)Although social media content is part of your businesss overall content marketing strategy, its a separate entity and should be treated as such if you want to be successful at it. Doing it right requires creating an editorial/publication schedule ahead of time and keeping it on track. It also requires consistent monitoring to ensure your brand reputation isnt compromised by spam, foul language, or other potential issues.
Wednesday, May 20, 2020
Wednesday, May 6, 2020
She used to take me for a ride up to the Mermaid because she was the one who would ask, Is Alexander the Great still alive? And I would have to answer, He lives and reigns, and conquers the world. Let s go to the me-maid, I asked very often from her. It was a small square with a fountain and a beautiful statue from white marble in the center with a shape of a mermaid. This was near the church of the Transfiguration. When we arrived at the creek, the stream that is at the height of KatsiosÃ¢â¬â¢ Tavern, we stopped to listen to the frogs and we were laughing with their funny caws. The honeysuckle, or the khanum s hand as they called it, sti Poli (in the City) And when we detected a honeysuckle in some yard she used to ask, Do you know how they call otherwise honeysuckle, sti Poli (in the City of Costantinoupolis)? The khanum s (turkish woman) hand. Please, just have a look at this flower closely, isn t it like a little white hand? Polis, (the City), only with the hearing of that word grandmother was touched, but tried not to show it. When the story began, I looked closely to her eyes. They became watery immediately for Vosporos, Great Pera, Agia Sophia. A thousand and one, the words for the City. Costantinoupolis, Galata Bridge (Kara KeuÃ ¯), around 1900 A bridge has always had a leading role at this point. A bridge with contradictory personality. Bridges are made to connect two pieces of land, while the bridge in our history, was separating as boundary twoShow MoreRelated Alexander The Great Essay705 Words Ã |Ã 3 PagesAlexander the Great On July twentieth, 356 B.C. Alexander the Great was born. His Father was Philip, the King of Macedonia. His mother was Olympia, daughter of the late King Epirus. Alexander was quite mature for his age. At 13 he started learning from Aristotle, he was trained with other children. It was at this time that he met Hephastion, his future best Friend. Aristotle gave Alexander training in rhetoric and literature and sparked his Interest in science, medicine, andRead MoreAlexander the Great Summary 16861 Words Ã |Ã 4 PagesAlexander the Great Alexander the Great was the king of Macedonia, conqueror of the Persian Empire, and one of the greatest military geniuses of all times. Even at an early age, Alexander had the promise to become a great leader. Through all his victories and conquests, he has become a great hero and has had a large impact on history. That is why I chose he book Alexander the Great, by J.R. Hamilton for my review. Hamilton does a very good job with the story of Alexander the Great. The bookRead More Alexander the Great Essay833 Words Ã |Ã 4 Pages Alexander the Great was born in June, 356 BCE in the ancient capital of Macedonia called Pella. He was the son of Philip II, King of Macedon and Olympia, Princess of Epirus. 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As an adult king, Alexander ruled over Macedonia and kept it safe fromRead MoreA Great Man Who Conquered, Then Created The Largest Empire1261 Words Ã |Ã 6 PagesA great man who conquered, then created the largest empire in the ancient world had lived. Alexander the Great accomplished a lot in his short life conquering vast lands as well as spreading the Greek culture throughout Middle East also Asia. Alexander the Great has many accomplishments in his life, and changed history in more of a passive way than in a direct way because of his character and the accomp lishment he had built over his lifetime. Alexander the Great was born into royalty in MacedoniaRead MoreWhy Did Alexander Invade the Persian Territory1235 Words Ã |Ã 5 PagesHST 225- 01-TRACEY MARTIN -042267773 Ã¢â¬Å"ALEXANDER THE GREAT AND THE HELLENISTIC AGE.Ã¢â¬ Why did Alexander invade the Persian territory? The question on why Alexander invaded the Persian territory has only been guessed at by historians in the past. 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However Alexander III, King of Macedon, Pharaoh of Egypt, Supreme Commander in Chief of all Greeks and Emperor of Persia, was not a follower. He was the person leading society; the moulder, the shaper. Through his instantaneous reaction and actuation, he was able to make to important decisions, and it was evident that Alexander was a large influence on his people through the observations of his unconditional courageRead MoreAlexander The Great Was A Young Leader1359 Words Ã |Ã 6 PagesAlexander the Great was a young leader, with a very successful but very short life ahead of him. Alexander was born in Pella in Greece at the northern part of the country. He started his life at356 BC, and died at the very young age of 33 in 323 BC. After dying from causes that have not been proven yet many theories that he had died from Malaria, due to him being sick and having a very high temperature and fever 10 days leading up to the time he died. Alexander had a range of achievements and theRead MoreSimund Freud and The Treatment of Neurosis and Psychosis1001 Words Ã |Ã 5 PagesHe died, but is his ideas still alive? In this paper, I will research the ideas and methods of Sigmund Freud as it pertains to the treatment of neurosis and psychosis. First, I will explain what psychoanalysis is, along with neurosis and psychosis. IÃ¢â¬â¢ll also go into how psychoanalysis came to be and describe the methods of psychoanalysis. Finally, I will use all my research to come up the answer on whether Sigmund FreudÃ¢â¬â¢s ideas and thoughts on psychoanalysis are still alive or just an out of date memory
A Guide to Compare and Contrast Essay Samples Now, let's take a close look at how to start your essay. Now the thesis statement can be produced, and the particular details can turn into the paragraphs. There are a lot of possible compare and contrast essay topics, and a number of them are tricky to perform. If it comes to compare and contrast essay, there are two major types of essay structures. To compose a high-quality paper, you've got to understand how to select your topic properly and utilize it to create a practical outline. Prior to starting any paper, you will need to get an understanding of the way to write it. Before you commence writing your paper, you should produce a topic (should you don't have one yet). A paper may contain over five paragraphs altogether based on the variety of subjects a student makes the decision to analyze. The background of your essay will greatly be based on the origin of the subject, which will help determine the structure and content. Every bit of writing will be created depending on your requirements and the criteria you provide. By getting compare and contrast essay help you are going to be in a position to file your essay in time and in the very best quality. When it can be simpler to write on a well-known topic, with a little bit of r esearch and organization, a writer can make an essay on a number of subject areas if assigned. Naturally, if you're on the lookout for healthier ways to devote your spare time, living in the country features tons of chances to go hiking, camping or fishing. On-line assistance from expert writers will help you save you a plenty of time. Thus, for something so short, it might be overlooked as not being as critical as other elements of the paper. Based on the writing task you have at hand, the situations that you may include in your comparative essay can fluctuate. The last section of your compare and contrast essay is as important, as the remainder of the work and you have to make certain you do your best when summing up everything you've discussed in your work. Another subject has to be connected with the first one and offer clear reference stressing how they are similar or various. Get the Scoop on Compare and Contrast Essay Samples Before You're Too Late The initial two se ctions of your paper following your introduction can cover both items that you're comparing and contrasting separately. If you opt to use such a procedure, you should provide only related and relevant information. The introduction has three essential elements. Any fantastic introduction is only an ideal start. The Fundamentals of Compare and Contrast Essay Samples That You Will be Able to Benefit From Starting Today You may use books, documentaries, videos, and newspapers to discover relevant information regarding the topics you're discussing. Before you begin, it's vital to choose topics that you truly know well. You should research your topic to select three claims. Research the 2 topics you've been given. Type of Compare and Contrast Essay Samples When writing any form of academic paper, an individual needs to be able to get familiar with the essentials of writing. To start with, in the same way as any other bit of academic writing, a comparative essay ought to have a goal. After the essay requires a large number of approaches to explore, it's important to understand how to organize it correctly in an effort to make sure easy reading. Writing a great essay requires a lot of time and efforts. Evidently, you may always opt to find the help of a fantastic essay writing service like HandMadeWritings. You're able to employ a professional essay writing service to complete your assignment in the very best quality. To be certain you relate all the information you've researched in a thorough fashion, you must adhere to the prescribed compare and contrast essay format by your professor or the academe. For instance, if you wish to write about two different historical figures, it makes sense to select two great artists in place of an artist and a politician. Things You Won't Like About Compare and Contrast Essay Samples and Things You Will A very good compare-and-contrast essay goes beyond a very simple listing of similarities and differences to earn a meaningful statement about a bigger topic. When you have finished the list of essential features of the subject, you want to range them depending on the value and choose whether analyzed matters have more similarities or differences. When you begin brainstorming and researching the subject, the odds are high you'll discover a wide collection of differences and similarities. Do no lengthier start writing till you've got a factor that the similarities or variations you will need to use assist to show. Compare and Contrast Essay Samples and Compare and Contrast Essay Samples - The Perfect Combination You have to keep in mind that such an essay is about presenting your point of view and backing it by reliable sources and data. If necessary, you can review how to compose a comparison or contrast essay in the former post. Try to remember it cannot be a single subject!
Thursday, April 23, 2020
My Struggle Since I was young, there have always been a struggle between my parents and I. This situation began when my father passed away when I was three years old. I have lived with my mother and Step-father ever since. Although I love them both, we do not always seem to see eye to eye on many issues. The cause of this is in part due to my wild nature. I like to stay out late and do things that if caught could get me in lots of trouble. I am under the impression that they resent my relationship with my grandmother. I like to stay often with my grandmother rather than at home, which they do not understand. I have stayed with my grandmother every weekend since my father became sick with cancer, in 1982. After my father passed away in 1983, I continued to visit her. My mother and stepfather both respect my father's mother a great deal, and would do anything for her. But they fail to see why I want to spend so much time with her. My grandmother is a large influence in my life. She has, and still does, so much for me. Nanny has always had a big heart for her family, but no one is as close to her as myself. Since I was two years old, my grandmother and I have gone out and done many things together. We have had many great memories together which I will remember for the rest of my life. We have gone out to eat, watched many baseball games togather, bone bowling, amd many other things. If my parents could only realize how strongly I feel about her and the time I spend with my her. I wish they could be a little more considerate of my feelings and not put me in the position that they often do. The relationship between my grandmother and I has been tested many times. As I was getting older, my parents would try to find things that would keep me from visiting her during the. They would find things such as mowing the lawn, washing cars, and doing house chores. These thing they know I hate to do, but they seemed to want them done anyway. Though they do not mind when I spend some time with my grandmother, they feel that I should spend more time with them. My senior year in high school was the time that they really were getting to me. Nanny broke her arm one day when she fell down in the kitchen. Since then I have moved in with her. They felt that this was a bad decision. I do love my parents dearly, but I felt that it was the best thing at the time. As of this day I do not regret the decisions that I have made in regards to spending time with my grandmother. I love and respect my parents, still but wish that they would not put me in the positions that they do. Since I began attending college, my parents have been a little more reasonable about the entire situation. This does not mean that they do not still give me a hard time. I just hope that by the time I finish with college they will understand how I feel, and not worry me about as much as they do.
Tuesday, March 17, 2020
Marketing Analysis of Kids TV Show Essay Example Marketing Analysis of Kids TV Show Essay Marketing Analysis of Kids TV Show Essay Essay Topic: Kids Kids show; partly because as a college student I have limited income and cant afford cable, and partly because I grew up watching the channel. I found website that had live streaming of certain cable network shows. When I first signed up and began watching, the end of Sesame Street was on. I watched on a few minutes of the show and continued watching the channel through the next show. The show that followed, which I watched in full, was Angelina Ballerina: Next Steps. I remember when I was younger and used to watch Angelina Ballerina. The show as a cartoon-style show detailing the life of a young mouse aspiring to be a ballerina. Not having watched the show for maybe 15 years, I was surprised about a number of things. First of all, I was surprised the show still existed. They seemed to have remade the name, adding on Next Steps, so they seemed to have extended the story so they could tell new stories and not Just replay old episodes. Another thing that surprised me was that the characters seemed to be more digitized. It wasnt the old sort of scratchy drawings that I remember; it was a more up to date version of he show that I was watching. The cartoons were more clear and accurate than the drawings that they used to be. This particular pair of episodes shown in a half hour segment was more up to date than imagined. It told the story of Angelina and her friend Alice, but with supporting characters. Angelina and Alice go to different schools and although they still like similar things, their interests seem to have slightly changed than when I watched the show as a little girl. The supporting characters that were added into the storyline added some cultural variety to the show. There were different colored mice ND mice that had different accents as well. They also seemed to try to extend their viewers to more boys rather than Just girls. There were multiple boy mouse dancers wearing boyish clothes (rather than a dancing uniform), and there seemed to be more collaboration between boy and girl mice. As mentioned earlier, I was surprised at how much the show had changed. Part of the reason is that the last few episodes of Sesame Street were exactly the same as I remember when I used to watch the show as a child. The only thing that seemed to be updated was the closing credits with Big Bird dancing in the background while the reedits rolled down the opposite side of the screen. When Sesame Street ended, there were a number of commercials that played. First, the sponsors were mentioned saying brought to you by In a womans clear and concise voice. The National Coalition of Resting People was the first sponsor of Sesame Street. They were promoting a good nights sleep and stating facts about how it was good for your health. Another sponsor was Daniel Tigers Neighborhood which was a PBS show. I assumed it to be a new show they had released because they told the viewing times and almost a summary of the show and its characters. The last Sponsor listed was United Health Care asking kids How many Fruit and Vegetables did you eat today? . Next a commercial break came, although there wasnt much of a Seaway between commercial that played along with it. Beaches Resorts, PAN, Earths Best Organic, Corporation for Public Broadcasting all played commercials. These commercials all seemed to promote health and safe choices to the viewers of this station. The end credits of Sesame Street were shown and then another set of commercials were shown. These commercials included Cyberspace (a PBS show), Support PBS foundation usage, and Hard Rock Hotel. The Hard Rock Hotel was then named as a sponsor to the show. Angelina Ballerina: Next Step came next. After the show another set of commercials came including Pokies. Org, HIT Entertainment, Hard Rock Hotel, Wild Karats (PBS Show), The Organism Guys (Message about germs from American Public Television), Side the Science Kid (PBS Show, up next), First 5 California, Boeing, Vinci- technology for early life, Rose Hills Foundation, Arthur Fining Davis Foundation. Even though the show seemed to have advanced and become more up to date, I as surprised that they didnt put any sort of technology references in it. There were no advertisements during any of the programs, only afterwards. I remember that from watching the shows as a child, but I was surprised that they hadnt changed that aspect of their shows. Another thing I noticed about the shows and their commercials was that the sponsor messages seemed to blend with the commercials. It was hard to tell the difference between the two. It seemed to me that Angelina Ballerina: Next Step is trying to create a larger viewers. It seems like they want more than Just young, white girls to be watching the show. They seemed to have included more material in the show for boys to be interested in as well. I think if a girl has a younger brother he might be interested in watching the show with her because of more male involvement in the storyline. I also noticed, as stated above, that there seemed to be more inclusion in the show of other races rather than Just white children. They seem to have included Latino, African American, and Asian mice into the character list of the show. This could increase their viewer ship to more than Just white children. The commercials for Hotels or Beach Resorts seemed to surprise me. I suppose they cant really advertise for a trip to Disney Parks because they arent affiliated with Disney so they had to go in another direction. Both the Hard Rock Hotel and Beach Resorts commercials showed Families and more particularly children, but I was surprised at their choice of commercial. It seemed interesting to me that a child would be watching the show, see the commercial and want to go to the Hard Rock Hotel. It didnt seem like something a child would see and ask their parents to go to. The choice of other commercials did not surprise me however. From past analysis, I found it typical to advertise for other shows on the Network. There were plenty of ads for other PBS shows that could be viewed later on in the day or up next. From watching the channel when I was younger, I was also not surprised for the commercials from American Public Television, or from the Rather Fining Davis Foundation, or from United Health Care, etc. PBS has always supported young adult health and expanding of childrens knowledge. That came as no surprise that their commercials revolved highly around this matter.
Sunday, March 1, 2020
These books should be read by everyone. Tiny Beautiful Things: Advice on Love and Life from Dear Sugar by Cheryl Strayed This is a real treasure for real romantics! The book is about how to become a real person with a capital letter. And everything began very modestly. Cheryl Strayed began to write columns for a literary site online. She used the pseudonym "Sugar". The result surpassed all expectations. Soon the world saw a podcast "Dear sugar radio". And then it came to the collection of NY Times-bestselling book compilation. If you pay attention to the cover, you can immediately understand what the author wants to say. Cheryl shows that in any situation there is something good. In the most terrible situations, we can remain the best people. If you are in trouble, read this book, and you will be able to look at the world and the situation from a different angle. This book is a kind of anecdotal guidance, which is read in one breath. The Defining Decade: Why Your Twenties Matter and How to Make the Most of Them by Meg Jay This book was written by a clinical psychologist with many years of experience in his field. This is a book for adults. Dr. MegJay tells about the success and how to achieve it. And literally in everything: personal growth, career, personal life, love, and romance... Of course, Dr. MegJay is not only a theorist but also a practitioner. She tells her story of success, the history of all life, from early childhood. This is a living example of how even the saddest story can be changed and get a happy end. The book motivates a person to realize their dreams and their potential. It will calm down any of your psychological fears. And it does not matter whether these fears are: fail in business or the fear of growing up. In fact, this book gives an incredible boost to every person. So strong push which your friends, career counselor, family, and therapist will not give you! The Untethered Soul: The Journey Beyond Yourself by Michael Singer The book became the number one in the category "Emotional Mental Health" on Amazon. After that, the book became a bestseller of "The New York Times". Imagine this? Each of us has an inner voice that canÃ¢â¬â¢t stop all day. Sometimes because of him, we canÃ¢â¬â¢t even sleep. For example, you think, "I forgot to turn off the iron... Oh, I think I'll be late again!... My mother was probably upset because of what I told her yesterday... I'm so hungry... Where did Jim buy this phone? I also want one... My boss did not raise me. But he promised me, and not once! ". Thanks to this book you will learn how to get some space from this voice and easily cope with yourself and with your own thoughts. You will find your way to harmony and happiness. And for this, you will need the principles of the ancient philosophy of the East and modern psychology. Relish: My Life in the Kitchen by Lucy Knisley Many people dream of learning how to cook. Or think that their wife or husband learn how to cook. But this is so great! You can save money for life, do not go to expensive restaurants. Your self-esteem will grow up! In fact, cooking is a functional and productive form of art, and you can practice this art every day. But you object that it is difficult to cook. That's why we recommend reading this book. This is a graphic memoir, reminiscent of an illustrated cartoon. Lucy Knisley will tell you and show you how to enjoy cooking with a prescription, buy only quality products and spices. It will help you figure out what you like in the kitchen (maybe it's even more important than what you like in bed?). While you are reading the book, Lucy Knisley seems to hold your hand and follow the way of culinary art with you. Fates and Furies by Lauren Groff This book was read by Barack Obama. According to NYTimes, this is a bestseller with very interesting characters. Believe me, you will read this novel even at night! It tells about the family life of a man and a woman. And in the first part of the book the story is conducted on behalf of a man, and in the second - on behalf of a woman. You will learn that a person's life can improve over the years. And these improvements depend on your personality, the actions you do, and on how they change or donÃ¢â¬â¢t change during life. The book tells how important it is to maintain one's personality in partnership with a husband/wife.