Monday, September 30, 2019

The Best Cover Letter I Ever Received

The Best Cover Letter I Ever Received Harvard Business Review – David Silverman – 1:18 PM Monday June 15, 2009 In my last post I talked about how to make your resume more likely to catch the attention of a hiring manager. As a follow up, I'd like to discuss cover letters. Here's my basic philosophy on them: don't bother. That's because the cover letters I see usually fall into one of three categories: The recap: The resume in prose form. It's redundant, harder to read than the resume, and provides no additional insight. The form letter: This says, essentially, â€Å"Dear Sir or Madam: I saw your ad in the paper and thought you might like me. † And it's clearly a form letter where maybe they got my name and company right. If they're lucky, I will still take the time to read their resume after being insulted with a form letter. The â€Å"I'm crazy†: This one's rare, and it expands on the resume of experience with some personal insights. Examples range from the merely batty (â€Å"I find batik as an art form has taught me to become both a better person and project manager. ) to the truly terrifying (â€Å"I cast a pentagram hex and the central line pointed towards your job listing. I know you will find this as comforting as I do. â€Å") There are really only a few times to use a cover letter: 1. When you know the name of the person hiring 2. When you know something about the job requirement 3. When you've been personally referred (which might include 1 and 2) Under those conditions, y ou can help your cause by doing some of the resume analysis for your potential new boss. To illustrate, here's the best cover letter I ever received: Dear David: I am writing in response to the opening for xxxx, which I believe may report to you. I can offer you seven years of experience managing communications for top-tier xxxx firms, excellent project-management skills, and a great eye for detail, all of which should make me an ideal candidate for this opening. I have attached my resume for your review and would welcome the chance to speak with you sometime. Best regards, Xxxx Xxxx Here's what I like about this cover letter: It's short. It sums up the resume as it relates to the job. It asks for the job. The writer of this letter took the time to think through what would be relevant to me. Instead of scattering lots of facts in hopes that one was relevant, the candidate offered up an opinion as to which experiences I should focus on. And that means the writer isn't just showing me skills related to the job, he's showing me he'll be the kind of employee who offers up solutions — instead of just laying problems on my desk. What do you think? Have you ever secured a job thanks to a cover letter? What's your view on the value — or lack thereof — of cover letters?

Saturday, September 28, 2019

Gambling Pros and Cons and Stages

Gambling is one of the many things that people do. A lot of people see no problem in gambling and others may see different. Gambling has many different cause and effects on certain people and different phases of getting there. Some people may get the better effects, and some may get the not so good effects from it. Gambling doesn’t always just affect the person doing it, but may affect the people around them. There are many pros but more cons to gambling. People may just go gamble just for a night out, others do it on a regular basis.The ones that may do it on regular basis, build their own life around it. Getting into gambling may be caused from stress, greed, and mental health problems. Depression is a big one. When depressed gambling can lift up someone’s mood, especially if he or she is winning all the time. When winning all the time a person becomes greedier with their money than before. Some just don’t know when to stop. Some people waste their winnings on trying to win more when they should’ve just walked away. Other people use gambling when he or she is stressed out about money.They think they win one time there going to win many more, and money problems will disappear. From many stories shared around most likely that won’t be the case more problems just start to occur. The effects from gambling can be something little to something big. There are many harmful effects such as, debt, family issues, pathway to other crimes, endangering ones job, and most likely a high increase in alcohol and drug use. In a study conducted by the United States, 2. 5 million adults suffer from gambling addiction, where 15 million people are under the risk of getting this addiction.Many people who have this addiction go out and gamble their life savings, risking that they might lose it all. Bill money gets spent, and that when one starts to get in debt. Gambling also increase the issues in a household. Increase of child abuse, and neglect of ten occur. He or she might lose a 5,000 dollar bet and take the anger out on the children at home. Many gamblers stop caring about everyone around them, and only think about themselves. There are different stages to having the gambling addiction. The beginning s ones â€Å"winning† stage. One occasionally gambles, gets a big win, and then starts making higher bets. Next the â€Å"losing† phase hits. Some may lose time from work, start borrowing money from others, and start becoming in debt, because of that winning streak. Next the â€Å"desperation† phase. When one is in a panic from all the money lost, and the beginning of doing illegal crimes to get money will begin. Finally, the â€Å"hopelessness† phase hits. Now there is nothing left and suicidal thoughts run threw some people head.The debt is too much to handle and they feel nothing they can do will get them in a stable environment. This is also when in a marriage a divorce might happen, and everyon e that was once there, may not be there anymore. Gambling is a horrible addiction. This addiction may be treatable, as long as the person wants to be treated. Gambling effects a lot more than just one person. It affects everyone around. A winning streak may just be a fluke, taking way too far and ruin one’s life and many more. There can be many pros and cons to gambling, but in the end the cons takes over.

Friday, September 27, 2019

My Investment Choices Assignment Example | Topics and Well Written Essays - 500 words

My Investment Choices - Assignment Example Initial dollar estimates are encouraged; typically at this stage, however, they are not yet completely validated. On the basis of the strategic goals, it is necessary to consider three broad categories of potential integration (in the three central columns), and eventually, they place each major issue into one of these three categories, to reflect the level of integration required for obtaining optimized results (Camp, 2002). 2. It is possible to minimize "full integration" but accepts minimal integration. Selected corporate and staff functions will be merged and consolidated, primarily to achieve staffing synergies and cost-efficiencies. All strategic and day-to-day operating decisions will remain autonomous and decentralized, with agreed-upon requirements for reporting to the parent company (Reed-Lajoux and Elson 2000). Also, it is possible to minimize the integration of culture and organizational structure. Few initiatives or responses change the configurations or the environment of a company more visibly and dramatically than an acquisition does. 3. The main emotional and personal reasons to start a business is to obtain a high social position in society and respect. Many people start a venture in order to communicate with new people and self-actualize.

Policies and practice in health Essay Example | Topics and Well Written Essays - 2750 words

Policies and practice in health - Essay Example Diabetes could cause several harmful and long term impacts upon the human health due to which the importance of combating this problem with the help of adequate health policy has been widely realized. The healthcare professionals and healthcare policy makers widely agree that it is very imperative to formulate and implement sound policies and health plan to address the issues and concerns associated with the human health and diabetes effects (Ekoke et al, 2001, p98). In United Kingdom the prevalence of diabetes has considerable increased over the last few decades and every passing year is adding thousands of people in the list of diabetic patients in the country. The situation is becoming worst with each passing day because the problems of obesity and overweighting have also become problem due to which the type2 diabetes is also becoming very common among the people. Since the ratio of diabetes has been continuously increasing with alarming rate, the situation demands the wakeup call by the health campaigners so that this ratio could be reduced and the main factors behind the increase in diabetes cases could be worked out (Diabetes UK, 2001, p83). ... sing numbers of diabetic patients in the country has built pressure upon NHS because it has the responsibility of formulating policies to prevent the accordance of such diseases with such a high rate. While responding to this critical need NHS has worked on several strategic healthcare plans to assure the safety of the citizens from diabetes and other health problems that could evolve from diabetes (Hoffman R et al, 2002, p1748). NHS has demonstrated that the main objective of its health plan related with diabetes is based upon the objective of reducing the number of diabetes patient and improving the care for the people suffering from this disease. NHS diabetes policy aims to develop partnership with the healthcare staff so that these people could also be motivated and properly trained to deal with the people having diabetes (Department of Health, 2010, p23). The National Health Service plan for diabetes instructs the healthcare staff to offer structures and proactive care to the pe ople so that they could be able to manage their own health conditions at their own by taking adequate care of their disease through proper awareness and information about diabetes. NHS has also set up several local diabetes networks to robust the mechanism and policies implemented at the national level so that the benefits of the policies could be spread at local level as well. In this regard, NHS has worked for joint working relations between the Local Health Boards and the Local Diabetes Service Advisory Groups. The place register and clinical management system are also assured within the healthcare centres to allow systematic management and monitoring of the healthcare policies and their outcomes (Department of Health, 2010, p23). There have been several important plans and policies

Thursday, September 26, 2019

Station Nightclub Fire Research Paper Example | Topics and Well Written Essays - 1250 words - 1

Station Nightclub Fire - Research Paper Example The video footage reveals that the smoke of the fire acted as the disincentive for the crowd to break through and the exit blockade acted as the catalyst (NIST Engineering Laboratory, 2011). The first flames were thought to be the part of the act. When the flames reached the ceiling and the smoke began to spread all throughout the club, people realized that the fire is not under control. Within a few seconds after the polytechnics ended the band stopped to play and most band members took the escape route through the west. The fire alarm of the club acutely made everyone aware of the danger while most tried to take the way through which they entered. The massive crowd led to stampede and the exit got completely blocked. This resulted in deaths and severe injuries for the staffs. After the tragedy the Governor declared a moratorium on the displays of pyrotechnic for the venues that can hold less than 300 people. After five months of the accident, the band started a benefit tour. A portion of the generated proceeds were forwarded to the Station Family Fund. The site was cleared and the relatives left a multitude of crosses for the deceased. The members who managed to survive intended to acquire the site and place a permanent memorial. Since the month of May, 2003, nondenominational services started at the fire site on monthly basis. The members of the affected families and the friends who lost their dear ones gathered to take part in the memorial. The Station Fire Memorial Foundation was formed in June, 2003. The purpose of the foundation was to purchase the property and take care of the memorial. The Foundation is still continuing the services on yearly basis. Investigations started to dig out the cause of the fire. The investigation included local and the f ederal agencies. The investigators interviewed the witnesses and visited the scene. The scene was divided

Wednesday, September 25, 2019

Search for Extraterrestrial Life Essay Example | Topics and Well Written Essays - 2000 words

Search for Extraterrestrial Life - Essay Example Forrest Gump even likens life to a box of chocolates! This gives us a lasting notion that it is very difficult to define life in a single dictionary meaning. There are efforts that try to delineate life from non-life to give us a clear perspective. In fact, the only planet that is capable of supporting life is the big blue one we are living in right now. What does earth possess that other planets, stars and cosmic bodies don't Is there yet an undiscovered life outside of earth Gradually, we can try and analyze the answers to these questions through an intense exploration of life and its characteristics. There are no definite properties of life. Authors have tried and listed ten or more observable properties that seem to adhere to the principles of physics, chemistry and mathematics. Harold J Morowitz pointed out six features on what life is simply based on. Living things are capable of "(1) reproduction; (2) growth; (3) metabolism; (4) movement; (5) responsiveness; and (6) adaptation" (242). It is indeed likely that these six characteristics are possessed by all living things because plants and animals reproduce following the law that reproduction only occurs within a species. Inanimate rocks do not reproduce instead they split up or break down to make smaller pieces. Even the littlest bacterium has a mechanism of splitting itself or combinatorial joining with another bacterium. Special plants can reproduce by budding their leaves to produce another organism separate from the original. Certainly, reproduction will not make sense if the progenies do not develop into a mature individ ual so it is very certain that development should follow. With growth, there is differentiation of the different cells into the supposed make-up of the whole organism. Every structure corresponds to its specific function. For example, the human eyes will develop into something capable of seeing and the legs into resilient limbs capable of running and balancing the whole body. Metabolism is defined as the "totality of an organism's chemical processes" (Campbell 83). This is a fusion of the chemical, physical and biological processes that occur within the organism to sustain life. In animals, this can include the digestion of food that would later be converted to energy, the breathing process, and the blood flow along the veins and arteries. For plants though, metabolism can be observed in the production of food from light energy termed as photosynthesis. Movement is a property is visibly manifested in animals and hardly noticeable in plants. This property can easily be misinterpreted because movement is not exclusive to living things. While animals move about freely to search for food, plants on the other hand make their own food so movement is unnecessary except for internal processes such as the exchange of food within cells. All living things also share the same property of responsiveness to a certain stimuli. This can be used as a mechanism of defense or a simple reaction to a chemical attractant. This property is very important for the living organism's to respond to the different changes in the environment. Lastly, living organisms that have the ability to reproduce, develop, move, use up energy and respond to the environment must learn how to adapt in various conditions to allow them to survive in

Tuesday, September 24, 2019

The Progressive View and the Challenges of a Flawed Democracy Research Paper

The Progressive View and the Challenges of a Flawed Democracy - Research Paper Example Democracy as an American idealism for better services and transparency has been wanting in other sectors. The political party competition championed the spirit of democracy and the freedom of the people in the early 20th century. In 1912, the presidential contenders campaigned on a platform of respect for people’s right and democracy. They urged voters to consider electing people who agitated for the democratic right. Winston won the presidency because he had a progressive agenda. He won the election fighting for a progressive democracy given the country was undergoing difficulties brought by the Industrial Revolution (Milkis, 2012). The political party during the early 20th century were grappling with the threat of democracy. According to Tocqueville, the local government was the groundwork for democracy (Milkis, 2012). However, the federal government was flawed by the influence of large corporations. The corporations influence the day to day running of government because their candidates run over the government. It is these flaws that political parties viewed as a threat to democracy. They rallied their supporter on the promise of introducing trust laws that checked on their activities. The industrial revolution came with the emergence of prominent businessmen who were opulence and connected to political leaders. This period referred to as the ‘Gilded Age’ left the industrial workers and subsistence farmers vulnerable to exploitation. The businessmen corrupted the methods of government and neglected the plight of workers. This was a threat to democracy and Democrats leaders as well as Republicans were viewed to be irresponsible and pursuing their own interest (Milkis, 2012). Democracy has been practiced since the ancient Greeks.

Monday, September 23, 2019

SWOT Analysis for Isle of Wight Food Show Essay

SWOT Analysis for Isle of Wight Food Show - Essay Example The researcher states that the Isle of Wight (IOW) Food Show is jointly organized by Isle of Wight Tourism, Isle of White Chamber of Commerce, the Island Traders’ Association and Wiley Events. It is a two-day event taking place from 1 pm to 6 pm. Entry to the festival is free as per the Needles Park pays per attraction policy. Exhibitors are charged  £200 for the services rendered to them. Venue of the food show is Needles Park, Alum Bay in the North West of the island. Various stakeholders to the food show include accommodation providers, event organizers, transporters, visitor attractions, the local council, and DMO. Wiley Events has been the leader in the line of bespoke event management since 2001. Teddy Toddington and Pippa Powell, the partners of Wiley Events carry 20 years experience in event organizing. Both are experts in their own right and divide job functions as per their acumen into different event management functions. Wiley is also in an advisory role of offer ing consultancy services to other companies particularly in the areas of sales, operations, and administration. There are 21 specific touring sites, as identified by tourism data. Caravan sites also organize touring and camping, capturing 8% visitors of the event market. Summer is the peak season of tourism in the IOW when occupancy rate is 80%, which reduces to 37% in the spring and 19% in the autumn season. There are 60 worth-seeing sites, as per the Attractions, Mini-guide 2005 and places of interest could be 200, as taken from the Tourism Baseline Audit 2003. Measuring 23 miles by 13 miles, the Isle of Wight boasts of near about 2.6 million visitors each year with an approximate tourism spend of  £352 million a year, tourism being 24% of the Island’s GDP and the first tourism destination to encourage quality and supervised stay facility; Once reaching to the Isle of Wight, one finds the transport infrastructure fully customised for visitors’ comfort.

Sunday, September 22, 2019

Isotoner Case Brief Essay Example for Free

Isotoner Case Brief Essay Facts of the Case: LaNisa Allen appealed the original judgment in favor of Totes/Isotoner Corporation on the issue of whether the Ohio Fair Employment Practices Act, as amended by the Pregnancy Discrimination Act, prohibits an employer from discriminating against a female employee because of or on the basis of lactation. Relevant law associated includes whether Allen established a prima facie case of â€Å"sex discrimination on the basis of pregnancy,† or whether she â€Å"was simply and plainly terminated as an employee at will for taking an unauthorized, extra break. † Allen’s original complaint was termination attributable to discrimination, based on pregnancy and related conditions, even though Isotoner claimed to have released her for failure to â€Å"follow directions.† Evidence admitted in Allen’s disposition of taking unauthorized breaks for a two week period, which constituted the failure to follow directions, confirmed the trial courts summary judgment. As the trial court granted judgment to Isotoner, the Twelfth District Court of Appeals followed suit, as Allen admitted to ignoring directions and failed to establish a prima facie case of sex discrimination on the basis of pregnancy and it’s after effects. Issues: Although the lower courts concentrated upon the apparent facts of the case, especially â€Å"Whether Allen’s unauthorized breaks to pump her breast in order to avoid lactation constituted as sex discrimination†; a more superior issue arises from this case. Assuming a proper prima facie case was established, â€Å"Is purported discrimination due to lactation included within the range of Ohio’s employment-discrimination statute, R.C. 4112.02, as sex discrimination under R.C. 4112.01(B)?† Decision s: Ruling of the initial appeal of judgment in favor of Totes/Isotoner Corporation for discrimination Allen was affirmed. Subsequently, the Supreme Court of Ohio did not touch the issue of whether purported discrimination due to lactation is included within the range of Ohio’s employment-discrimination statute, R.C. 4112.02, as sex discrimination under R.C. 4112.01(B). An opinion of whether they thought this discrimination did fall in that range was included in Judge O’Connor’s judgment. Reasoning: Rationale leading the judges in a majority opinion to affirm the initial judgment, stemmed from the failure of Allen to develop a record from which a jury could find in her favor. However, several  of the judges felt â€Å"lactation is a physical condition associated with pregnancy and childbirth, hence the FEPA, as amended by the Ohio PDA, prohibits discrimination against females because they are lactating.† It is proposed that the Supreme Court of Ohio should reach the merits to clarify the laws. Separate Opinions: Judgment was affirmed by Judges Lundberg Stratton, O’Donnell, and Cupp, JJ. , as they believed Allen was discharged for taking unauthorized breaks from her scheduled employment. Since Allen failed to present evidence of a discriminatory motive from Isotoner, or that reason for releasing her from employment was a ground for discrimination, Lundberg Stratton, O’Donnell, and Cupp, JJ. felt only the issues presented by the facts of Isotoner discharging Allen due to ‘unauthorized breaks’ should be decided on, while issues of the facts not directly placed on issue should only be responded to with advisory opinion. Judges Moyer, C.J. and O’Connor J. concurred in the foregoing judgment only. They assert lactation to fall within the scope of R.C. 4122.01(B) and that the statute prohibits employment discrimination against lactating women. Also, they oppose the claim of opinions regarding issues not directly placed on issue to be strictly advisory. â€Å"A cause will become moot only when it becomes impossible for a [***627] tribunal to grant meaningful relief, even if it were to rule in favor of the party seeking relief.† Moyer, C.J, and O’Connor J. claim these indirect issues to be live, not as remote possibilities or based on controversies that may never occur. Their assertion that â€Å"lactation is a physical condition associated with pregnancy and childbirth, hence the FEPA, as amended by the Ohio PDA, prohibits discrimination against females because they are lactating† is fully discussed. Dissent is issued by Judge Peifer, J. as he declares the question needed answered by Ohioans was not resolute. Peifer, J. claimed â€Å"the court should analyze the case by asking (1) whether the plaintiff stated a cognizable cause of action and (2) whether the facts support the alleged cause of action.† Emphasis was placed by Peifer, J. on the circumstance of unclear facts of the case such as why Allen’s unscheduled restroom breaks outside of scheduled break times were different from restroom trips made by coworkers outside of their scheduled break times. Also, Judge Peifer argued that cases should be accepted not because of how the result might affect the parties in the individual case, but because of how a holding might affect other persons similarly situated. Peifer held â€Å"employment discrimination due to lactation as unlawful pursuant to R.C. 4112.01(B), that clear public policy justifies an exception to the employment-at-will doctrine for women fired for reasons relating to lactation, and that LaNisa Allen deserves the opportunity-due to the state of the record-to prove her claim before a jury.† Analysis: The significance of this case relates to the importance of establishing suitable evidence for a prima facie case and also to ruling on issues brought forward by cases. Although the affirmed judgment in favor of Isotoner was applicable due to Allen’s failure to provide evidence of sex discrimination related to after effects of pregnancy, it is important for courts to reach a decision on such cases the holding will/has affected other persons similarly situated. Similar cases of discharge or unpaid circumstances have been previously governed, including Fejes v. Gilpin Ventures, Inc. 960 F. Supp 1487and Martinez v. N.B.C. Inc. 49 F.Supp.2d 305l, among others. Therefore sex discrimination due to the aftereffects of pregnancy affects many individuals in Ohio and throughout the United States, and therefore a ruling of whether purported discrimination due to lactation is included within the range of Ohio’s employment-discrimination statute, R.C. 4112.02, as sex discrimination under R.C. 4112.01(B) is vital in reducing sex discrimination in the workplace.

Saturday, September 21, 2019

Several Limitations On The Growth Of Ecommerce Marketing Essay

Several Limitations On The Growth Of Ecommerce Marketing Essay The early years of e-commerce is ungoverned (Laudon and Traver, 2009) while the todays e-commerce is stronger regulation and governance (Laudon and Traver, 2009). When the e-commerce is just start to launch, the government was not set the rules and regulation for the e-commerce business and do not control over it. While todays e-commerce is having stronger regulation and governance (Laudon and Traver, 2009) than early years of e-commerce, the e-commerce business was protecting by Internet rules and regulation worldwide and government was keeping an eye on it. The early years of e-commerce is practice pure online strategies (Laudon and Traver, 2009) where the organizations are doing their business in the virtual world without having the physical store in real world. Whereas, todays e-commerce is practice mixed bricks and clicks strategies (Laudon and Traver, 2009) that run their business in both way which are doing their transaction in the Internet and in the physical store. There are a lot of dot com raised when the beginning of e-commerce, but there only a few that able to survive until today (Laudon and Traver, 2009). The example for the organizational that using pure online strategies (Laudon and Traver, 2009) in the early years of e-commerce is Amazon.com while the organizational that using the mixed bricks and clicks strategies (Laudon and Traver, 2009) in todays e-commerce is Tesco.com. The early years of e-commerce is apply disintermediation (Laudon and Traver, 2009) while todays e-commerce is strengthening the process of intermediation (Laudon and Traver, 2009). In the early years of e-commerce, the organizations prefer to manage their market relationship directly with their customers without the presence of the intermediary, they eliminate the intermediation process. But the intense competition that result from disintermediation process (Laudon and Traver, 2009), it encourage todays e-commerce to do their business with the presence of intermediary. In the early years of e-commerce, it was practice the technology-driven (Laudon and Traver, 2009) which the organizational need to put a lot of effort to develop their organizational web site in the Internet. They are more emphasis on the development of the information technologies that useful for their web site. In todays e-commerce, the organization is more focus on the business-driven (Laudon and Traver, 2009) where they are more focus on the strategies that apply in their business. For those organization that was the first enter to the market in the early years of e-commerce will enjoy the benefit of being the first mover (Laudon and Traver, 2009). As the first mover of the market, the organizations would build their brand name easily, get a lot of customer quickly (Laudon and Traver, 2009) and be the leader in the market. While for the todays e-commerce, the organization is practice strategic follower strength (Laudon and Traver, 2009) which is they are found out and enjoy the advantages to become the follower in the market. What are the major limitations on the growth of e-commerce? Which, in your opinion, is potentially the toughest to overcome? The major limitations on the growth of e-commerce are categorized in two segments which are technological limitations and non-technological limitations (Turban et al. 2010). For the technological limitations, there are several limitations on the growth of e-commerce: Software and tools for develop the web site is changing from time to time (Turban et al. 2010). The organization need to up to date by using the software or tools in building their company web site so it show to consumer that they are able to follow the trend. For example: organization may use the old version of internet browser in the earlier year when build the web site but they need to change it to the latest version of internet browser when there is the movement of the technology. Cost to access the Internet is expensive or inconvenient (Turban et al. 2010) to some of the country. For the third world country such as Africa, the cost to access to the internet may be very costly to them and the people in that country may be is inconvenient to browse the internet. Many people in the Africa is not affordable to have internet service in their house even own a personal computer in their house is a luxury goods to them. When they are unable to afford to buy a computer and access to the internet, they also are not affording to buying products through the companys web site. For the non-technological limitations, there are several limitations on the growth of e-commerce: People are not having enough confidence to trust the faceless and paperless transactions (Turban et al. 2010). People especially the old-thinking generation will not trust to the buying and selling product or services through the Internet because they think the transactions in the Internet mostly are fraud transactions and doing the transaction without face-to-face communication will bring a lot of problem and do not make them confidence to the transactions. Security and privacy issues are stop customer to buying and selling in the Internet world (Turban et al. 2010). Nowadays, there are a lot of fraudulent transactions and privacy information being stolen by other people when customers are doing transaction in the Internet, this situation will make customer lost their confidence toward buying and selling goods through the Internet. When customer is paying by using credit card in the Internet, they will feel worry whether their personal information will being use by other people unauthorized or getting them involved in the criminal. In my opinion, the toughest limitation to be overcome would be the security and privacy issues (Turban et al. 2010). A lot of intelligence criminal is embezzling consumers privacy information they have filled in the Internet and steal their identity with the aid of advanced technology and software. This is difficult to overcome since the rules and regulations for the Internet are incomplete and unclear and undefined. The punishment for the Internet criminal should be more rigorous to prevent the Internet criminal being increases in the future. Task 1b: What are some of the major advantages and disadvantages of being a first mover? First mover is defined as the organizations that first enters the market and gather market share in a short period (Laudon and Traver, 2009). The advantages of being a first mover are: Being a first mover, the firm can enjoy the technology leadership where firm was using the technological skills that were hard to copy by other companies (later entrance to the market) (Ettington, 2010). As a technology leadership, firm also can enjoy the benefit of patent their product to prevent other competitor to copy their product. For example: Amazon.Com was the first company using the collaborative filtering-technologies that help them to analyze one customers purchase and suggest the customer other books that people with similar preferences have bought(Mellahi and Johnson, 2000). By doing this, Amazon.Com could create brand loyalty among their customer since they are the first web sites that provide this feature. Amazon.Com have patent its affiliate programmes and one-click buying features (Mellahi and Johnson, 2000) to protect the features being imitate by others. Besides that, being a first mover achieves the benefit of preemption assets (Lieberman and Montgomery, 1987) which is the ability of the firm to manage the better resources than late entrants. First mover was able to choose which resources that best meet their requirement such as in natural resources, geographical location and distribution channels (Lieberman and Montgomery, 1987). For the first mover, the firm will have the dominant position to choose the natural resources that best suit to their firms product than the late entrants. Wal-Mart was the first retail shop that takes advantage in choosing to open a discount store in a small town. Other than that, first mover can build the buyer switching cost (Ettington, 2010) in order to prevent customer to switch to other brands or products. When there is a switching cost barrier, the customer would not simply switch to other brands or product due to inconvenient or cost issues. By build buyer switching cost, it may lead to repeat purchasing among the customer. As the first mover, company will have the priority in more understanding the customers preference and produce the quality product to the customer. This may help the company to build the customers loyalty toward the companys brand. As the first mover in the market could experience the high degree of consumer awareness (Kerin, Varadarajan and Peterson, 1992). First mover firm will be the first firm entry to the market and it can make consumer pay high attention on the firm since it was the first in the market. With the successful market strategies and market positioning, it could help the firm to gain the consumer awareness toward the firm and the products. When the consumers have consumed the firms product and satisfied with the products performance, then it will leads to the repeat purchased behavior. Once the repeat purchase behavior was form, the consumer will unwilling to switch to other brand (late entrant). For example, when the first Apples iPhone is launched to the market, it creates the consumer awareness toward it product and established repeat purchase of iPhone when there is the latest version of iPhone is launched in the market. The disadvantages of being a first mover are: The disadvantages that may bring to first mover is the free riding by later entrance in the area of technology, employee training, infrastructure development and buyer education (Lieberman and Montgomery, 1987). For the first mover firm, they might be needed to invest a lot of capital into the product and develop a number of research and development toward the product their want to launch. While for the late entrants, they would like to imitate the first movers product since the research and development process is costly than imitation. Besides that, follower may also hire the staff from the first movers firm to prevent the heavy training cost (Lieberman and Montgomery, 1987). For example of infrastructure development, Sony have to spending their time and money for first launched the VCR product in the US market because they need to pursue lawsuit to allow consumer in have the right to record TV programmes for their own use (Lieberman and Montgomery, 1987). First mover in the market may be face the disadvantages of apply incorrect marketing strategies or technology (Lieberman and Montgomery, 1987) for their product. First mover firm in order to maintain their market leader position and dominate in the industry, the firm have to forecast the technology development and customer demand precisely (Lieberman and Montgomery, 1987). The risk of the firm being failed in the industry may increase when the firm was wrongly anticipated the market and process of technology development. The British Air Corporation has introduced the first commercial-jet -the DeHaviland Comet was failed when there is a mistake in the design. While Boeing has dominated the global aircraft industry after the failure of British Air Corporation by comes up with a superior design in the form 707 (Lieberman and Montgomery, 1987). In addition, first mover may need to invest a huge amount of money and time into the development of their product. First mover may face a number of failures when in the product development stage while late entrant does not need to pass through this process. Late entrant may not need to invest such a huge amount in their product development because they may copy the first movers product, marketing strategies and technology used to develop the product. Besides that, first mover may also face the problem of market uncertainty and demand uncertainty. As the first mover firm, they need to clearly clarify the market uncertainty and demand uncertainty since these two factors may lead to the failure of the product. The firms need to exactly understand what the customer really need and produce the product that can meet the customers need exactly. The firms also need to understand the market trend and produce the product that mostly suit to the market so that the firm will not failed although they was the first mover.